tag:blogger.com,1999:blog-25993055640395685482011-07-28T14:46:52.049-04:00Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.comBlogger161100tag:blogger.com,1999:blog-2599305564039568548.post-28523889339204539282009-04-17T10:33:00.006-04:002009-04-17T11:19:53.010-04:00

With all of the talk of Ashton Kutcher and CNN's battle to reach 1,000,000 followers on Twitter, it made me think back to a recent conversation I had with a respected PR firm. Ya see, it seems as though to some, having a big Twitter following is really important. Without any qualifying statement, that was what I was told during my conversation.I say that's a load of crap.Just like in traditional

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com1tag:blogger.com,1999:blog-2599305564039568548.post-29129317095469344922009-02-02T08:00:00.005-05:002009-02-02T08:25:49.323-05:00

In Part 1 I wrote about getting back to basics when thinking about Social Media. That Social Media is a powerful ingredient to the overall business intelligence mix that an organization has at its fingertips - perhaps THE most powerful in that it allows connecting your internal organization to your customers in real time.With the right tools at your disposal you can have access to a giant focus

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-30742892760038930842009-01-20T18:00:00.010-05:002009-05-06T12:08:29.675-04:00

There have been way too many articles written with way too many points of view about how to leverage Social Media. So in considering this entry, I thought what would be the risk for one more?For all of the studies I have seen, and all the opinions that are out there, not too many have figured it out.And what's with the term "Social Media" aka Social Marketing, Social Influence, Word-of-Mouth

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com6tag:blogger.com,1999:blog-2599305564039568548.post-21645954888283798162008-10-16T21:06:00.003-04:002008-10-16T21:11:50.329-04:00

Funny video as put forth by our friends and Microsoft regarding the state of advertising and media. Thanks to my colleague Chuck Staudenmaier for this one.Comments welcome.

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com1tag:blogger.com,1999:blog-2599305564039568548.post-23323924099614367652008-09-30T20:53:00.008-04:002008-09-30T21:23:04.935-04:00

In June, I wrote about a trip I had to a local car dealer and the awful experience that I had while I was there trying to work a deal on a shiny new Nissan Maxima. In the post, a cited how businesses should, when possible, embrace a customers' preconceived notion of their industry and leverage it. As an example, I described a car dealer in Philadelphia, PA that did just that; exploited the loud,

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-48459523973448177932008-09-23T19:54:00.010-04:002008-09-23T21:09:23.939-04:00

Earlier this year, I blogged about how the speed in which news and other events are reported (Blistering Pace of Media, May 2008) has gone from reading about it in the newspaper daily, to watching up to the minute cable news, to finding out in a matter of seconds with the onslaught of microblogging services like Twitter paired with cell phones and a hungry digital community.Now check out a new

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-53151336746026723142008-09-20T08:06:00.012-04:002008-09-21T14:01:47.922-04:00

Wildly panned in the media, the round 1 Crispin Porter + Bogusky Microsoft Seinfeld / Gates ads were getting trashed by most as being confusing, complicated, stupid, or as PC Mag's John C. Dvorak wonders, kinky sex.Seinfeld / Gates # 1Seinfeld / Gates # 2These ads proved to be a tipping point of a masterfully-planned word of mouth campaign that really started with the noise they created when they

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-65950412878771935712008-06-28T13:57:00.011-04:002008-06-28T17:56:12.532-04:00

Every so often I get the itch to buy a new car. I am quickly reminded as the process begins why I despise the car shopping and buying experience.This week I wanted to take a peek at the new 2009 Nissan Maxima. From the pictures on the Web and write ups that have been done, it looked like a real sweet ride. I called one of the dealers a few days ago to see if it had was in and they told me it

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-63162445486265888232008-05-18T15:00:00.011-04:002008-05-21T20:49:28.638-04:00

Remember not that long ago, when getting up to date about your hometown news or world events was an appointment with your morning cup of coffee and the newspaper?Or when you would tune into the evening news at 6pm or 11pm to get caught up?And then do you remember when news channels launched on cable, and you could catch a breaking story live within minutes of when it was happening? And now, news,

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com2tag:blogger.com,1999:blog-2599305564039568548.post-48609065460536101942008-05-06T07:49:00.004-04:002008-05-06T07:54:41.268-04:00

I saw this the other day and thought I would share this humorous look at the "war" between social networks.

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-73514287812484419482008-04-16T20:08:00.017-04:002008-04-24T22:14:32.484-04:00

There is a lot of talk about marketing within social networks these days and is one area that I have playing around in since I joined LinkedIn in 2004. For the past several months, there have been signs that perhaps there is some exhaustion occurring. That anyone that is already well connected is not interested in forming new networks - even as those networks may offer interesting value

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com2tag:blogger.com,1999:blog-2599305564039568548.post-58492798029290388712008-04-08T18:20:00.007-04:002008-04-08T19:19:02.327-04:00

Thanks to those of you that have recently joined the new 'Digital Insights' LinkedIn group. The group was set up to network and share ideas on current and future digital marketing trends. If you are interested in joining the group you can click the link below. In the spirit of creating active participation with marketers, this group is subject to approval and you must meet the following simple

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0tag:blogger.com,1999:blog-2599305564039568548.post-70029460667953592832008-04-07T21:01:00.008-04:002008-04-07T21:44:07.881-04:00

I was driving home from work tonight, as I normally do, thinking about the day that I had. As I do day in and day out, I drove past a new housing development that is being built just a mile or so from my house. For years, planners and developers had talked of 5000 homes to be built on an enormous tract of land in the Southwest suburb of Richmond, VA.They've recently begun work on constructing the

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com2tag:blogger.com,1999:blog-2599305564039568548.post-428724119067632532008-03-24T20:35:00.006-04:002008-03-25T21:22:37.121-04:00

In a February 28, 2008 blog post, Forrester's self-proclaimed Web 2.0 cat herder Erica Driver, put forth their Web 2.0 framework. I really like the the work they did to frame up the concept but it still makes me think about the whole concept of "Web 2.0."It makes me think did we ever have a Web 1.0?How come we never called it that when we were in it?When were we in it?When did the major code

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com1tag:blogger.com,1999:blog-2599305564039568548.post-90476296328818280342008-03-23T21:47:00.005-04:002008-03-23T22:02:38.946-04:00

After several years working at PRISM / SportsChannel, pursuing a career in TV, I decided to make the switch in June 1996 to working online full time. I saw unbelievable potential, and with the Channels succumbing to Comcast's takeover of the Philly sports teams, I decided to make the leap to our partner, AOL's Digital City Philadelphia. What was to come over the next two years was some of the

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com1tag:blogger.com,1999:blog-2599305564039568548.post-53763477187465224892008-03-22T23:52:00.016-04:002008-03-23T11:38:21.889-04:00

The start. A natural place to begin. This could mean my first post to this blog, however I had something else in mind.A peek at where and when I started working online. Indulge me for a few minutes, I think you'll be amused and maybe, hopefully, learn something.Yea, yea, sounds all too familiar. Create a blog and be very self indulgent. But isn't that the idea of a personal blog?Now, where was I?

Todd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.com0