tag:blogger.com,1999:blog-2599305564039568548.post3074289276003893084..comments2023-11-03T03:52:17.380-04:00Comments on Digital Insights: Getting Real About Integrating Your Brand with Social MediaTodd Feldmanhttp://www.blogger.com/profile/11796643174546951302noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2599305564039568548.post-88930965156972889502009-03-12T12:47:00.000-04:002009-03-12T12:47:00.000-04:00It's an old chestnut that there's nothing new in m...It's an old chestnut that there's nothing new in marketing, but I think that social media marketing or whatever you choose to call it is radically reforming how business gets done today (and how companies interact with customers who, yes, have always controlled their brand reputation). Social media marketing is changing how PR and advertising gets done today, and this new "everything-in-the-open"Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2599305564039568548.post-22740303505161595612009-01-26T19:42:00.000-05:002009-01-26T19:42:00.000-05:00Len-Thanks for your comments. That's exactly it. B...Len-<BR/><BR/>Thanks for your comments. That's exactly it. Back to good ol' fashion good customer experience in the truest sense but with a great set of new tools - that CAN be measured. More later this week.Todd Feldmanhttps://www.blogger.com/profile/11796643174546951302noreply@blogger.comtag:blogger.com,1999:blog-2599305564039568548.post-42209552950300962072009-01-26T16:31:00.000-05:002009-01-26T16:31:00.000-05:00Todd - loved the post. Resonated well with my thin...Todd - loved the post. Resonated well with my thinking and triggered a blog reaction as well.<BR/><BR/>I think there is an element of getting back to basics here. I believe we need to refine our abilities to listen. Perhaps it's from spending several years in a 1.0 push type world - but we (in the largest sense) seem to be very good @ using the web as a broadcast medium - which is a very Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2599305564039568548.post-15747832977843469002009-01-25T23:06:00.000-05:002009-01-25T23:06:00.000-05:00Scott-Thanks for the comment.The point of the post...Scott-<BR/><BR/>Thanks for the comment.<BR/><BR/>The point of the post is this: your brand is what your customers make of your business - and customers are at the center of your brand. In order to have an effective brand (defined a ton of different ways) you need to have an organization that can get behind the strategic, cultural, and operational challenges that face creating a successful brand. Todd Feldmanhttps://www.blogger.com/profile/11796643174546951302noreply@blogger.comtag:blogger.com,1999:blog-2599305564039568548.post-63792801521917991042009-01-23T22:22:00.000-05:002009-01-23T22:22:00.000-05:00Todd, you wrote "There really is nothing new about...Todd, you wrote "There really is nothing new about Social Media, except that now we have technology on our side." I couldn't agree more. The "new" part, I would argue, is the new importance in excepting the need for transparency. Let's face it, big-business is borrowing social technologies from the general population. If we are going to have any real success in this field, we're going to have to Scott "Scotty Why?" Weimerhttps://www.blogger.com/profile/03672819283221518166noreply@blogger.com